Direct

Over 35 years of providing online revenue generating strategic marketing solutions

Enhanced Tracking

Digital Integration

Increased Response

The Future Of Direct Mail Is Here.

OmniChannel Marketing

makes direct mail the most effective form of advertising by integrating it with cutting-edge digital marketing technology.

Direct Mail

Client Campaign Dashboard

Enhanced Tracking

Digital Integration

Increased Response

The Future Of Direct Mail Is Here.

OmniChannel Marketing

makes direct mail the most effective form of advertising by integrating it with cutting-edge digital marketing technology.

Direct Mail

Client Campaign Dashboard

Get Ahead of the Curve

Social Match

Increase conversions by maximizing exposure to the mailing list on social media. Match Facebook and Instagram accounts to your client’s mailing list to deliver social ads to their feeds before, during, and after the mailer hits priming them for the direct mail piece.

Mail Tracking

Is your client asking if the mail was delivered? Know exactly when a mail campaign hits mailboxes, export delivery lists, and provide your client with non-scan data down to the individual mail piece.

Informed Delivery

Through Informed Delivery® integration, you can add an additional touchpoint through the USPS’s daily mail preview sent via email and add a digital component to your client’s direct mail campaign.

Call/Text Tracking

Seamlessly track campaign effectiveness by recording every call that comes in as a result of the mail campaign and capture the name, address, and demographic information of callers when available. You can also give your clients the ability to engage with consumers and drive incremental conversions by delivering coupons and URLs via SMS from the same call

tracking number

Social Media Follow-Up

Keep your client’s follow-up ads in front of their prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.

Online Follow-Up

If a prospect leaves your client’s website without taking action, your client’s ads will show up throughout the Google Network directing them back to the website.

Lead Match

Your clients receive a list of who came to their website from the mailing list and what actions they took. With LEADMATCH, they can mail to unique visitors who visited their website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign!

DirectMail2.0 +PLUS

Use the full power of digital integration with this premium, full-service suite that includes YouTube Ads Discovery Ads, and Google and Social Media Geotargeting in addition to our 7 standard features.

Youtube Ads

Capture attention and cut through the clutter with dynamic video instream ads! Serve video ads before users play their favorite YouTube videos to engage your client’s audience.

Discovery Ads

Use the power of discovery to serve ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tabs in Gmail. Based on interests, online activity, device information, and history, target users primed to take action on your client’s messaging.

Google Geotargeting

Help your clients reach qualified prospects in select locations, ensuring that their advertising reaches people who are most likely to take immediate action on the marketing message!

Social Media Geotargeting

Broaden your client’s advertising reach while still targeting qualified prospects by showing social media advertising in a user’s Facebook and Instagram feeds based on their location.

Get Ahead of the Curve

Social Match

Increase conversions by maximizing exposure to the mailing list on social media. Match Facebook and Instagram accounts to your client’s mailing list to deliver social ads to their feeds before, during, and after the mailer hits priming them for the direct mail piece.

Mail Tracking

Is your client asking if the mail was delivered? Know exactly when a mail campaign hits mailboxes, export delivery lists, and provide your client with non-scan data down to the individual mail piece.

Informed Delivery

Through Informed Delivery® integration, you can add an additional touchpoint through the USPS’s daily mail preview sent via email and add a digital component to your client’s direct mail campaign.

Call/Text Tracking

Seamlessly track campaign effectiveness by recording every call that comes in as a result of the mail campaign and capture the name, address, and demographic information of callers when available. You can also give your clients the ability to engage with consumers and drive incremental conversions by delivering coupons and URLs via SMS from the same call

tracking number

Social Media Follow-Up

Keep your client’s follow-up ads in front of their prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.

Online Follow-Up

If a prospect leaves your client’s website without taking action, your client’s ads will show up throughout the Google Network directing them back to the website.

Lead Match

Your clients receive a list of who came to their website from the mailing list and what actions they took. With LEADMATCH, they can mail to unique visitors who visited their website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign!

DirectMail2.0 +PLUS

Use the full power of digital integration with this premium, full-service suite that includes YouTube Ads Discovery Ads, and Google and Social Media Geotargeting in addition to our 7 standard features.

Youtube Ads

Capture attention and cut through the clutter with dynamic video instream ads! Serve video ads before users play their favorite YouTube videos to engage your client’s audience.

Discovery Ads

Use the power of discovery to serve ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tabs in Gmail. Based on interests, online activity, device information, and history, target users primed to take action on your client’s messaging.

Google Geotargeting

Help your clients reach qualified prospects in select locations, ensuring that their advertising reaches people who are most likely to take immediate action on the marketing message!

Social Media Geotargeting

Broaden your client’s advertising reach while still targeting qualified prospects by showing social media advertising in a user’s Facebook and Instagram feeds based on their location.

Frequently asked questions

How does it work, how can you achieve that lift?

We achieve lift through patent pending, synergistic and simultaneous deployment of up to 11 different technologies. This includes mail tracking, Informed Delivery via the USPS, call and text response tracking, SocialMatch (customer audience), online and social media follow-up (retargeting), geo-targeting with google and social ads, Google Discovery ads which includes Gmail and YouTube and LeadMatch which allows you to retarget your anonymous online visitors as well as attribute who from the mailing went to the website. In short this is a 30 day, omnichannel campaign designed around your direct mail campaign to provide maximum lift.

I'm already doing some of these things, why would I need to do this with you?

Yes, most companies have sophisticated and well-developed digital and social campaigns going. This is NOT a replacement for those efforts or campaigns. This is specifically to improve the lift on your direct mail campaign through proven methods as well as enable a much better view on what is working with direct mail and what isn’t. So besides lift, it offers real time attribution and transparency into your direct mail campaigns’ effectiveness and justifies the budget and effort for your company for pennies per piece mailed.

I don't want to work with multiple vendors, why does this make sense?

We can and do work with many printers already. If you have a printer you are already working with we will work directly with them. Additionally we advocate a test before jumping all-in with this or any new marketing effort. We can recommend a printer that is well versed in the needs of this product if you like as well. Our team is here to do the heavy lifting, the last thing we want to do is make your life more complicated.

I have strict privacy concerns, is this safe?

We are very privacy conscious and our campaigns can work within most privacy requirements and legal restrictions. To launch a campaign we only need a processed mailing list and a couple pieces of creative. No need to share any other targeting information with us. We do not need PII to launch our campaign. We also don’t collect or store PII on your customers. Here is a link to our privacy and security documents with more information. Privacy Policy

How much does it cost?

We charge based on the number of pieces being mailed. This can range anywhere from 5 cents up to 20 cents depending on the size of the mailing and what services are added or included. There are no set up fees or subscription fees to get started. You pay for what you mail and the campaign services you want included. To get an exact quote you should contact Willie today at wbrennan@connects360.net.

Do you guys provide the mailing list and creative?

Yes, we can use your designs or offer design services. We can also use your list or provide a list for you based on your target audience.

What do I need to in order to allow your team to execute digital campaigns on our behalf?

There are 4 basic things needed to launch the campaign:

1) Processed mailing list ready to mail.

2) 3-4 creative assets for use in the digital ad campaign that is creatively similar to the pieces being mailed.

3) A landing page for your campaign.

4) Code placed on your company’s website and permissions to display ads as a third party through your FB Business Page (NOT admin access) so we can launch ads on your behalf and track the results.

We can help you with all 4 of these items.

Is there a guarantee?

Unfortunately there are no guarantees in marketing. That being said we have typically seen most campaigns achieve at least a 23-46% lift when using our service versus ink on paper alone. Some campaigns achieve much higher results but this will vary based on creative, website, internal process, audience and the call to action.

Our team monitors campaign results weekly and can make adjustments to improve the effectiveness if there is low performance or an issue. We know our process works and want the client to see the results we see with most campaigns so we will do everything possible to ensure that happens, you are happy and repeat the process.

Would you like to see how it all works?

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© Connects 360° LLC |
Privacy Policy | All Rights Reserved

Created with Connects 360 Web Services.

Connects 360

© Connects 360° LLC | All Rights Reserved | Privacy Policy | Created with Connects 360 Web Services.