Direct

We achieve lift through patent pending, synergistic and simultaneous deployment of up to 11 different technologies. This includes mail tracking, Informed Delivery via the USPS, call and text response tracking, SocialMatch (customer audience), online and social media follow-up (retargeting), geo-targeting with google and social ads, Google Discovery ads which includes Gmail and YouTube and LeadMatch which allows you to retarget your anonymous online visitors as well as attribute who from the mailing went to the website. In short this is a 30 day, omnichannel campaign designed around your direct mail campaign to provide maximum lift.

Yes, most companies have sophisticated and well-developed digital and social campaigns going. This is NOT a replacement for those efforts or campaigns. This is specifically to improve the lift on your direct mail campaign through proven methods as well as enable a much better view on what is working with direct mail and what isn’t. So besides lift, it offers real time attribution and transparency into your direct mail campaigns’ effectiveness and justifies the budget and effort for your company for pennies per piece mailed.

We can and do work with many printers already. If you have a printer you are already working with we will work directly with them. Additionally we advocate a test before jumping all-in with this or any new marketing effort. We can recommend a printer that is well versed in the needs of this product if you like as well. Our team is here to do the heavy lifting, the last thing we want to do is make your life more complicated.

We are very privacy conscious and our campaigns can work within most privacy requirements and legal restrictions. To launch a campaign we only need a processed mailing list and a couple pieces of creative. No need to share any other targeting information with us. We do not need PII to launch our campaign. We also don’t collect or store PII on your customers. Here is a link to our privacy and security documents with more information. Privacy Policy

We charge based on the number of pieces being mailed. This can range anywhere from 5 cents up to 20 cents depending on the size of the mailing and what services are added or included. There are no set up fees or subscription fees to get started. You pay for what you mail and the campaign services you want included. To get an exact quote you should contact Willie today at wbrennan@connects360.net.

Yes, we can use your designs or offer design services. We can also use your list or provide a list for you based on your target audience.

There are 4 basic things needed to launch the campaign:

1) Processed mailing list ready to mail.

2) 3-4 creative assets for use in the digital ad campaign that is creatively similar to the pieces being mailed.

3) A landing page for your campaign.

4) Code placed on your company’s website and permissions to display ads as a third party through your FB Business Page (NOT admin access) so we can launch ads on your behalf and track the results.

We can help you with all 4 of these items.

Unfortunately there are no guarantees in marketing. That being said we have typically seen most campaigns achieve at least a 23-46% lift when using our service versus ink on paper alone. Some campaigns achieve much higher results but this will vary based on creative, website, internal process, audience and the call to action.

Our team monitors campaign results weekly and can make adjustments to improve the effectiveness if there is low performance or an issue. We know our process works and want the client to see the results we see with most campaigns so we will do everything possible to ensure that happens, you are happy and repeat the process.